Saree Guide
Brocade Sarees: Woven Patterns, Woven Riches
Brocade is a richly decorative fabric in which the pattern is woven directly into the cloth using supplementary weft threads — often gold- or silver-toned zari — rather than printed or embroidered on top. The motifs feel raised and integral to the fabric itself, which is what gives brocade sarees their regal, dimensional look.
How is brocade different from printed or embroidered sarees?
On a print, the design sits on the surface and the reverse side is plain. In embroidery, threadwork is stitched onto finished cloth. In brocade, the design is created during weaving itself — flip the saree over and you'll see the pattern threads running across the back. This makes brocade more durable and gives motifs a subtle raised texture you can feel.
The Banaras connection
India's most celebrated brocades come from Banaras (Varanasi), where weavers have produced zari-figured silks for centuries. Brocade weaving also thrives in Gujarat and Rajasthan, each region with its own motif vocabulary — florals, jaals, paisleys and temple borders. Brocade is the single largest craft in our catalogue, sourced from these weaving centres.
When should I wear one?
Brocade is occasion wear at heart: weddings, receptions, festive evenings and formal celebrations. A brocade saree needs little else — let the weave lead, keep jewellery classic, and choose a simple blouse so the fabric does the talking.
How do I care for a brocade saree?
Dry clean only. Store flat or on a padded hanger wrapped in muslin, never in plastic. Keep zari away from perfume and moisture to prevent tarnish, and refold periodically to protect the metallic threads.